Counting the Days of the Corporation?

Yesterday, the interesting topic of creating culture in different dimensions surfaced. A threat to the large corporations and companies, it was said, is that they most often view culture as a field, in which they can play, rather than as a place to belong to.

Would it really be impossible for the corporation to become an integrated part in culture and the creation of it? I imagine various obstacles, such as structural inertia, too long-term financial targets, etc. Are the days of the corporation counted? It really does strike me as a rather unlikely scenario. Surely, the corporation must live on as a phenomenon, since the instinct to expand and evolve, in most industries, requires a certain scale and amount of capital. It is normally so, that start-up ventures (no matter how niched or independent) that grow, after a short while will start making more long-term decisions and invest in fewer, more costly projects, due to the increase in funding possibilities. A typical sign of a mature, inert company on the path towards acquiring typical corporate structures.

Until the global, non-monetary society emerges, the incentive of accumulating money as a means of power, will always remain. Thus, also re-enforcing and reproducing the organisational style of the corporation. However, I cannot see this as a remnant of a dark Gordon Gekko past. Corporations definitely shape culture, but in a slower pace than smaller and less restricted actors, such as the "creative class" from the terminology of cultural geography. So, when contrasted against words like community, non-commercial, sharing, creative collaboration and other components of contemporary trends, the corporation provides a secure, stable background to which society can withdraw to catch its breath and scrutinise its latest creations.